Now imagine how it would be to make this time available for something really important, like understanding yourself.

The low spot for Jones came when he was asked why he had replied to one interlocutor that he wasn't going to make his data available, because he only wanted to find something wrong with it.

It licensed the iPod's connector-plug so that other firms could make accessories for it, and it made the iPod and iTunes available on Windows, something that would once have been unthinkable.