The scene of their arrival at the airport, with an aircraft landing on the runway and their cages taken out of the plane, was broadcast live on Japan's public broadcaster NHK.

In September, Burberry live-streamed its catwalk show and allowed customers to instantly order runway items via iPads it had set up in stores.

On September 7th Tom Ford staged not a "spring" runway show, as is customary, but a party streamed live online, featuring clothes from his autumn 2016 collection that are available for sale now.