Video from the theater shows a man they say is Holmes -- wearing dark pants, a light-colored shirt and a dark stocking cap covering his orange hair -- entering the multiplex before the movie begins.

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Black adds that the company also benefited from the foresight of what she calls a "wear now" merchandising strategy, stocking stores with items like long-sleeved, light T-shirts that can be worn from the waning days of summer right on into the fall.

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