The terms of librarymarketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources.
图书馆营销是信息营销、服务营销，其目的是通过营销，最大限度地发挥馆藏信息资源的作用。
2
This paper analyzes on the new features of librarymarketing under the network environment, and probes into the application of the network in the process of librarymarketing.
分析了网络环境下图书馆营销的新特征，探讨了网络在图书馆营销过程中的应用。
3
The study on librarymarketing is an important part of the theoretical study on the modern library management, and is also the essential problem of management practice of the modern libraries.