The duck concept, which has helped the Aflac brand become more widely recognizable, was created by the New York-based advertising agency Kaplan Thaler Group.
FORBES: 69. Aflac
2.
"First of all, it has to have huge sticking power, " said Linda Kaplan Thaler, CEO and chief creative officer of New York ad agency the Kaplan Thaler Group.
FORBES: TV Commercials
3.
Brad introduced me to Melissa Reishus of The Sea Glass Group and Adam Kaplan of Big Tent Jobs.