But the chocolate that Emmy Award winning Today Show co-host Hoda Kotb picked as her favorite thing was not a new, trendy, or self-important brand.

FORBES: Amazing Chocolates, Handmade In USA Since 1896 And Still Better Than Fancy Boutiques

When Bethenny Frankel told Kathie Lee Gifford and Hoda Kotb about her recent miscarriage on Today Monday morning my jaw hit the floor.

FORBES: Why Bethenny Frankel Shares The Bad News With The Good

Kotb had singled out their signature PMS bar (Peanut Butter, Milk Chocolate, Salty Potato Chips) as her favorite candy bar, but they make plenty of other stuff.

FORBES: Amazing Chocolates, Handmade In USA Since 1896 And Still Better Than Fancy Boutiques