This move to expand Facebook beyond the domain of Facebook.com has been under way since Fall 2007, when Mark came to New York, announced that advertising changes every 100 years, and launched Facebook Beacon.

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But as the season nears its half way mark, Eibar has nudged its way into the top half of the table and is proving a beacon of fastidiousness in a league that has long sagged heavily with debt.

CNN: 'Miracle' club Eibar a blueprint for soccer's future?