In 1998, it began to partner with Keurig, a single-cup coffee brewing machine maker to manufacture and sell the K-cups, and bought the whole company in 2006.
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2.
Shares of the K-Cups and Keurig coffee machine firm have plunged nearly 30% in pre-market trading, as traders react to a weaker-than-expected fourth-quarter earnings report.
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3.
With the help of Vue brewers (which has a much higher price tag than K-cup brewers) and another espresso machine that Green Mountain plans to launch in late 2012 or early 2013, that figure could get a further boost.
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