Yes, we need to provide immediate help to families who are struggling in places like Flint, but we also need a serious plan to create new jobs and industry.

Some were single company towns, like Kodak in New York's Rochester or GM in Flint.

With a unique line to younger voters, Snapchat presents substantive stories on issues like the election and the Flint water crisis in ways they can relate to, Mr. Hamby said.