The ruling of Gea Group Aktiengesellschaft briefly explained the function and definition of a trade name and emphasized the value of goodwill obtained by an enterprise from its trade name.
该裁决对商号的功能和定义进行了简要地解释，并强调了企业从商号中所获得的商誉价值。
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As a user of print4media and Managing Director of Geiger Aktiengesellschaft, jurgen Geiger knows just what benefits Web-to-print solutions generally offer: "Web-to-print creates new markets."