The new law would restrict beer sales at night, ban its sale in or close to many public places such as schools, and limit cans and bottles to a maximum size of 0.33 litres.

Santa Muerte is even more accommodating: she accepts offerings of beer and tequila, and is thought by believers to protect criminals and the law-abiding alike and to be amenable to all petitions.

But because Budweiser is one of the key sponsors of FIFA, the organization forced Brazil to change the potentially life-saving law to allow Budweiser to sell beer.