The perfect example of this is Peter Koso, who is Vice President of Operations at educational software maker Lexia Learning.
FORBES: How Skype Could Be Microsoft's Best Acquisition Ever
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And the management of Lexia Learning understands that making an investment in a great CRM system now will enable the company to be that much quicker and better in the years to come.
FORBES: How Skype Could Be Microsoft's Best Acquisition Ever