The brand founded in 2010 by Julian Bedel and Amalia Amoedo was named as a homage to Fuegia Basket, a 19th-century Patagonian girl who was captured by Captain Robert Fitzroy and taken, along with three other South American Indians, to England to be "civilized" as part of a bizarre and disturbing social experiment.

WSJ: Fueguia 1833 Perfume Going Global