"We do a ton of polling, only a small portion of which actually appears in stories, " says Lavington.
FORBES: Media
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The event, at West Lavington Village Hall on Saturday, will be a day of celebration involving storytelling and music.
BBC: Deserted village of Imber remembered
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The bureau is a top priority of USA Today editor John Hillkirk, who meets frequently with Susan Lavington, the paper's senior vice president of marketing and overseer of the bureau.