Six years ago Dr. Dre was walking along the beach with Interscope Records chief Jimmy Iovine, pondering whether or not he should launch his own shoe line.
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Anticipating a menswear boom, the shoe and accessories maker will launch a menswear collection in October.
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After more than a year of development on the new shoe line, Volcom brought together between 50 and 100 of its top retail accounts and did a soft launch in California and New York.
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