The latter often still think mainly in terms of the "social responsibility approach" and thus seem to prefer deals that are riskier and less attractive than normal investmentcriteria would warrant.
后者往往还是以“社会责任方式”为主要思路，因此似乎更倾向于风险较大、吸引力较一般投资标准低的交易。
2
The most common approach has been to look at the criteria that venture capitalists use to make investment decisions.
最为常用的方法是看风险资本投资者在投资决策时所使用的标准。
3
If your boss or client talks about "return on investment" or "success criteria," do it yourself.