The use of sales promotion is not limited to consumer products; it can be used with industrial selling too.

Lithuanians also think Poland may be stoking the row to create a pretext for betrayal: selling the Polish-owned and loss-making Mazeikiai oil refinery, Lithuania's biggest industrial asset, to Russia.

Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.