Joseph Lieberman of Connecticut and Joe Six-Pack as the McCain-Palin ticket's favorite Joe.
NPR: The Hatchet And The Scalpel: A Debate Parable
2.
With her folksy speak and "Joe Six-Pack" appeal, the Alaska governor-turned-national superstar took the country by storm, lifting John McCain's popularity in the process.
FORBES: Magazine Article
3.
Bill Gates in his private jet flies with more personal space than does Joe Six-Pack when making a similar trip on a commercial jetliner.
WSJ: Donald Boudreaux and Mark Perry: The Myth of a Stagnant Middle Class