Collins, J.C. and Porras, J.I., "Building Your Company's Vision", Harvard Business Review, september-october 1996.
吉姆·科林斯和杰里·波勒斯:、“构建你们公司的愿景”,《哈佛商业评论》,1996年9月- 10月。
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Joined by fellow organic pioneers like J.I. Rodale, Lady Eve Balfour and Albert Howard, he championed farms as natural ecosystems, and railed against chemical fertilizers and pesticides.