"If you are a small independent dealer and your primary focus is resources, or has been, then the prospects of making revenue are extremely limited, " Mark Polubiec, Fraser Mackenzie's chief executive, said.

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Ford is currently in negotiations with potential dealers with a goal to establish an independent dealer network for the model that will offer a new level of personalized service not currently offered by rivals.

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Friday, AutoNation, the nation's largest independent auto dealer, announced a 29% drop in profits for the second quarter.

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