Be sure to ask how much to expect incremental expenses to be, so you can build that into your comparison.

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While increasing advertising is bound to have a positive impact on sales would the incremental sales match up to the increase in expenses incurred on media and advertising?

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These relocation expenses are associated with accelerated depreciation of property and equipment, incremental rent during a transition period (the move will occur in the second quarter), and payments related to terminating leases for certain floors in existing buildings.

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