All this in a country where the labour code runs to over 3, 300 pages, an employer pays an average of 39% in payroll taxes, and unemployment is at 10%. Spot the connection.

She has made few efforts to tackle Brazil's structural problems: its poor infrastructure, high costs, punitive tax system, mountains of red tape and a rigid Labour code copied from Mussolini.

Under the terms of its code of practice for suppliers, Primark prohibits the use of child labour in its manufacturing chain.