Across categories, total percentage differences in EA score between leading brands is driven by big differences in particular segments, the same segments that helped elect the president whose inclusive, optimistic messages resonated with these important voters.

FORBES: Connect

"At a time when women represent one of the fastest growing segments in both playing and following the game of golf, this sends a positive and inclusive message for our sport, " Finchem said in a statement.

CNN: Augusta National Golf Club admits first female members