In-car entertainment, specially an audio program, is one of the most customized components in an automobile.

Along the way, I can pay for options: my entertainment synced in the car, wireless connectivity on the train, alerts to my iPhone, a navigation concierge who directs me around traffic jams.

Nuance is perhaps best known for its work with Ford to provide voice-recognition software for drivers using the car company's SYNC an in-car communications and entertainment system.