The keywords determine when the AD gets displayed, and the bid is used for priority when multiple ads have the same keyword.
关键词将决定何时显示广告，而报价用于在多个广告拥有相同关键词时确定排名顺序。
2
Then customize your ads to each ad group, making sure to include the keyword in the ad (preferably in the headline).
然后，对每个广告组进行自定义，确保广告中要包括相关的关键词（最好是在标题中）。
3
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.