It's one of the trendiest ways to make a quick buck for the internet-savvy; dozens of videos, websites, and blogs offer advice on how best to earn money off the site.

You buck for the next promotion or aim for the corner office because after all, you tell yourself, someone with your background, education, and IQ score should want those things.

"I sincerely apologize for any confusion that its publication may have caused," Dr. Buck wrote in the retraction of the Science paper.