They try cooking ketchups in different ways, using dry spice blends or oil-based ones.
FORBES: Magazine Article
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"We can't command the premium in these categories that we do in ketchups, " says Joseph Jimenez, who heads Heinz Europe.
FORBES: Magazine Article
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This market-share surge in a business known for glacial progress owes mainly to product innovations like colored ketchups (purple, pink, blue) and plastic squeeze bottles (see box, p. 128).