One of the major producers of athleticfootwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon.
The company did not have the money to hire "experts", and there was no established athleticfootwear industry in North America from which to recruit those knowledgeable in the field.
该公司没有钱雇佣“专家”，而且北美也没有成熟的运动鞋行业来招募该领域的知识分子。
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But with youngsters, athleticfootwear for sports is more popular.