文学

• 生活方式

  As a newsweek magazine flaunting "a magazine and initiative life", Sanlian Life Weekly (here-in-after called Sanlian) and its advertisements, using various means imagine and construct the middle class life style that conforms to the society "ideal", lead the audience in real life to imitate and follow. This paper takes the advertising texts from "Sanlian" as the object of study, from the expense life style, the leisure way of life, the daily contact life style, and the family lifeway and so on, to carry on the content analysis to the advertisement, and inquire the domestic middle class life style constructed in advertisements.

  作为标榜“一本杂志及其倡导的生活”的新闻周刊,《三联生活周刊》(以下简称为《三联》)及其广告利用各种方式竭力想象与建构出符合社会“理想”的中产阶层生活方式,引领现实生活中的受众模仿、追随。