Lynch says that AIR was a response to the Web's evolution into a more interactivemedium.
Lynch说，AIR是对Web演变成更有交互性的介质的一种响应。
2
In the past, information consumption was overwhelmingly passive, with telephone being the only interactivemedium.
在过去，绝大多数的信息消费是被动的，以电话互动的唯一媒介。
3
Users also consider the web a highly interactivemedium: they are unlikely to watch a computer screen for long periods of time without giving some sort of input.