"The Ikeaeffect" is when people buy and then construct products themselves, they develop an attachment or sense of pride to this object.
“宜家效应”指人们自己购买并动手制作产品时,会产生对该产品的依恋感或自豪感。
2
"The Ikeaeffect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.
“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。
3
IKEA has always pursued a simple visual effect in its store layout and products displaying, which can be explained with the psychology of consumers and consuming culture.