Following the success of ITV2, the company plans to launch ITV3 as part of its move to enhance its digital offering.
BBC: NEWS | Business | ITV: A third force in broadcasting
2.
Its broadcasting and online segment is responsible for commissioning and scheduling programs on the ITV channels, which include ITV1, ITV2, ITV3, ITV4 and CITV, as well as marketing and program publicity and online rights exploitation.