'I'm going to have to work a lot harder to get into the school I want,' says Kunal Das, 25, a search media strategist at Microsoft Corp. in New York.

Kunal and Gayatri Ganjawala record a song for the movie Dhoom. The husband and wife team frequently record hit records and title tracks for Bollywood movies.

In a 1997 study of almost two hundred employers, the economists Carl Campbell and Kunal Kamlani found that the threat of losing their best employees was a major reason that bosses didn’t cut wages.