It is not unlawful for a company to gain control of a market. It becomes unlawful if the company engages in conduct to exclude or harm competitors with no business justification.

If you learn to become aware of it, you gain the ability to control it. You can turn it into a positive dialogue.

In the case of a news event like a natural disaster, kids may gain a sense of control and feel more secure if you find ways to help those who have been affected.