鼠标+水泥（Clicks and Mortar）是最早的电子商务模式,在美国也被称之为 整合零售 ( Integrated Retailing )，是指传统商业模式与互联网商业模式的联姻，通过理想整合传统与线上两个渠道，充分利用潜在的协同效应。
双语例句
1
The integrated commercial industry can gain the competitive advantage of compatibility, this compatibility is a very important successful factor in the prospective retailing.