This is especially true if the item is on sale, as finding an unexpected bargain leaves buyers feeling flush and pleased.
如果在廉价出售上，那这条理论尤其准确，像发现一件未曾想到的特价商品，会使购买者感到兴奋和愉悦一样。
2
Alternatively, if the seller has set a minimum sale price in advance (the 'reserve' price) and the final bid does not reach that price the item remains unsold.
或者，如果卖家已经提前设定了最低售价(“保留价”)，而最终的竞价没有达到这个价格，拍卖品则不出售。
3
BANK details are the most popular single item for sale by online fraudsters, according to a new report by Symantec, an internet-security firm.