Self-branding is a strong personal identity based on a clear perception about what you stand for, what sets you apart from others and the added value you bring to a job or situation.

Its purpose is to make the content stand out and be the focal point. From a visual standpoint, minimalist design is meant to be calming and to bring the mind down to the basics.

Facilitators typically take a neutral stand, bring their tools and tool kits to help things run easier.