Kristen Howerton reminded me how strongly our family histories are imprinted as legacies in our own stories.
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Howerton and Hoch have both invested in a few startups--among them CohesiveFT and Storeplacer, a company that creates e-commerce storefronts on Facebook and mobile devices.
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If a retailing chain, for example, needs in-house mobile payment processing, Howerton and Hoch will recruit a team and oversee the creation of a company suited especially for that purpose.