The ads also serve another purpose: New parents may not necessarily want to ask Grandmom- or Grandpop-to-be how to raise a child.

FORBES: Target, Evenflo, Kimberly-Clark Throw Out Baby Sweet Talk

The truth of the matter is that a lot of people thought, as my grandpop would say, the Recovery Act was the horse that was going to carry the sleigh, the entire economy, and pull it.

WHITEHOUSE: President Obama Calls for New Steps to Prepare Children for College and Careers | The White House

My grandpop used to have an expression -- a couple of you heard me say -- when the guy -- he was from Scranton -- when the guy in Oliphant's is out of work it's an economic slowdown -- that's a little town outside of Scranton.

WHITEHOUSE: President Obama Calls for New Steps to Prepare Children for College and Careers | The White House