Halfsies was a breakfast cereal manufactured by Quaker Oats from 1983 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue.
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Halfsies piloted in Austin, Texas, and plans an expansion to New York later this year.
FORBES: Calories on Restaurant Menus Won't Make Us Eat Less -- But Here's One Thing That Might
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Halfsies is is signing up restaurant partners willing to serve patrons half as much while charging them the regular price.
FORBES: Calories on Restaurant Menus Won't Make Us Eat Less -- But Here's One Thing That Might
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Then, the restaurant remits the savings from serving less food to Halfsies, which donates it 60 percent to local hunger charities and 40 percent to global food relief organizations.
FORBES: Calories on Restaurant Menus Won't Make Us Eat Less -- But Here's One Thing That Might