In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem.
However, my example illustrated that even when the solution seems further away than ever, still the physiological tension reduction occurs, and a genuine change takes place.
不过，我的例子说明：即使还远没有新的解决方法，身体紧张却降低了，一个真实的改变发生了。
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As you may remember, last year we decided against any activation as we couldn't find a solution that we thought struck a balance on combatting piracy and not penalising the genuine consumer.