Suddenly transformed from art-house provocateur to heart-throb, Kassovitz took perhaps the most surprising role of his career, becoming the face of Lancome's Miracle Homme fragrance.

CNN: From La Haine to Lancome: Mathieu Kassovitz

Chosen because he is an ordinary man who loves his country, Avner unquestioningly accepts and meets his team, deftly played by Daniel Craig, Ciaran Hinds, Mathieu Kassovitz and Hanns Zischler.

ECONOMIST: ??Munich?? is a meditation on vengeance. Pity about the facts

The film had such an impact in France that a special screening was set up for government officials and it earned Kassovitz a reputation as an important and radical movie maker.

CNN: From La Haine to Lancome: Mathieu Kassovitz