Occasionally Gollancz will approach developers when they spot a game they think would work well for them or one of their authors.
FORBES: Gollancz Buys Tie-In Novel Rights To Elite: Dangerous
2.
Gollancz have purchased the rights to publish three tie-in novels, and will work with Frontier to integrate the stories into the game.
FORBES: Gollancz Buys Tie-In Novel Rights To Elite: Dangerous
3.
Uniquely for the time, the original game came packaged with a specially commissioned novella called The Dark Wheel by Gollancz author Robert Holdstock.
FORBES: Gollancz Buys Tie-In Novel Rights To Elite: Dangerous