The traditional neo-classical economic theory considers that wages are the reward for marginal product. In the perfectly competitive market, homogeneity of workers implies the same wage for all.

The premise of marketing synergy relevancy is that there must be marketing resemblance which determines by product correlation, customer homogeneity and market extent.

This also is not the only confused, senior people thought that as the Internet market hot bring a new round of foam, whether the product homogeneity on and talent malicious competition.