What would consumers think if a manufacturer of chewing gum advertised that chewing gum, unlike smoking cigarettes, does not cause lung cancer?

The confectionery market consists of chocolate, candy and gum, of which gum is the biggest part—still with huge growth potential as products become more varied.

Chicza Rainforest gum, the world's 1st widely-available biodegradable chewing gum, has hit British stores recently.