Some hotels are quietly removing amenities like cookies or fruit from lobby areas, or newspapers or toiletries from guest rooms.

Invest in a website that works: If your website looks tacky and out of date, potential guests will assume the same about your guest rooms.

Accommodations include 36 Ralph Lauren-designed oceanfront guest rooms, 90 luxurious villa rooms and suites or a selection of 27 private 2-6 bedroom Signature Villas - most with private pools.