In an upcoming article, however, to be published in the journal 'Computers and Human Behaviour', Guadagno and Cialdini (2007) examine the effect of relationships.

Persuasion research has uncovered fascinating effects: that men seem more responsive to email because it bypasses their competitive tendencies (Guadagno &Cialdini, 2002).

Rosanna Guadagno and colleagues asked over three hundred students about their blogging habits and asked them to complete the now industry-standard Big Five Personality Inventory.