This paper mainly used the analysis tools of the BCG's Growth-ShareMatrix and the McKinsey & Company's Three Horizons of Growth theories to study the adjustment of strategy of HGMP.
The growthsharematrix has been blamed for persuading companies to focus obsessively on market share. In a world where markets are increasingly fluid, this can blind them to the bigger picture.
The growthsharematrix started a fashion for matrices among management consultants. For a while no self-respecting report or theory was complete without one.