In this study, the process of courseware development is divided into five steps, namely, needs analysis, instructional design, script design, courseware development, evaluation and modification.
本研究将课件开发流程分为五个步骤，即需求分析、教学设计、脚本设计、课件制作、评价与修改等五个阶段。
2
Instructional goals are ideally derived through a process of needs assessment that establishes rather broad indications of a problem that can be solved by providing instruction.
教学目的源自需求评估分析过程，在这个过程中确定了可以通过教学解决得问题。
3
Case method used in the teaching of university advertising course is an instructional attempt to meet the needs of the cultivation of practice oriented talents by higher advertising education.