There's nothing like full-frontal plastic garbage exposure to make you realize how wasteful and useless it is, and make you want to reduce your waste even more.

In addition, the cultural importance of 'saving face' in Chinese society makes the full-frontal public attacks that tend to characterize Western misconduct allegations almost unthinkable.

And boy did we need them to do that, because we soon faced full frontal assaults from the both Google and Apple.